All Speakers Speaker Inmaculada Martínez-Ruiz Position: Global Director of Customer Experience Company: ILUNION Hotels I’m Inmaculada Martínez Ruiz, Global Director of CX at ILUNION Hotels. With a robust background in commercial and sales management, I’ve crafted award-winning Sales and CX strategies for renowned companies such as Barceló Hotels and Minor Hotels. I’m passionate about leading teams towards success and efficiency and a firm believer in lifelong learning, continually upskilling at institutions like IE, ISDI, LBS, and Cornell. I am conscientious, curious, and resilient, always seeking new ways to provide value. Sessions Wed 23 Oct 13:00 - 14:00 Main Auditorium Amadeus Gold PassPlatinum Pass Business and leisure Travel ForumDistribution channels: OTAs, TTOO and Travel Agencies+1CEO's & Leadership SummitTalent Marketplace CX Leadership: Strategies for Inspiring Customer-Centric Cultures in Tourism Organizations Thu 24 Oct 15:30 - 16:15 Main Auditorium Amadeus Gold PassPlatinum Pass Hospitality ForumCEO's & Leadership SummitCMO's & CSO's Agenda The future of guest experience with AI and emerging techs